How long does it take to build an app? Where the time actually goes
The coding is rarely the longest part. Here are the phases of a real app project, what stretches each one, and which delays you control.
October 14, 2026
Insights
What we're learning shaping, designing, and shipping software — plus the news from predev. Solutions.
The coding is rarely the longest part. Here are the phases of a real app project, what stretches each one, and which delays you control.
October 14, 2026
Cairo has hundreds of programming courses and most of them look the same from the ad. Seven questions that show which ones will leave you with work you can show an employer.
October 10, 2026
Fixed price feels safe and time and materials feels open-ended. Both can protect you, and both can hurt you. What decides which is how well the scope is known.
October 7, 2026
Everyone agrees the first version should be small. Almost nobody agrees on what goes. A way to decide that doesn't depend on who argues loudest.
October 3, 2026
A freelancer is cheaper per hour and a software company costs more up front. The price is the least useful way to compare them. What matters is how many people your product needs and who is around after launch.
October 1, 2026
The change really was small. The cost is not in the change — it's in everything downstream that assumed the old behaviour. A worked example.
September 30, 2026
The answer is not a technology preference. It's four questions about your product, and only one of them is technical.
September 26, 2026
Eleven questions that separate a company that has thought about your project from one that wants the deposit. Most of them are uncomfortable to ask, which is why they work.
September 23, 2026
Arabic support is not a translation file. It is a decision about layout, typography, data and testing that gets cheap if you take it early and very expensive if you take it late.
September 3, 2026
None of them sound alarming. All of them mean the same thing: nobody has decided what is being built yet. Here's what each one actually says.
September 1, 2026
Two agencies quote the same app and the numbers differ by triple. Neither is lying. Here are the four things that move the price, and how to read a quote you've been handed.
August 30, 2026
Our first in-house product is live — a multi-branch HR platform for attendance, payroll, commission, contracts, and hiring, with an app in every employee's pocket.
July 10, 2026
Compliance isn't a feature you bolt on at the end. Here's how we design payroll and HR systems around regulation from day one.
June 20, 2026
The most expensive bugs are never in the code — they're in the plan. Here's how we de-risk a build before it begins.
May 15, 2026