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PropTech · SaaS

/2026

A real-estate CRM where no lead slips away.

An Arabic CRM for real-estate brokerages: every deal on one board from first message to contract, with WhatsApp follow-ups that send themselves.

predev CRM — website

The challenge

Real-estate sales teams lose leads between WhatsApp chats, call logs, and memory. Managers can't see where a deal stands, and follow-ups depend on someone remembering to send them.

What it does

  • Deal pipeline from new lead to sale
  • WhatsApp follow-ups that send themselves
  • Viewings booked from the pipeline
  • AI summary of each client
  • Manager dashboard with broker rankings
  • Broker app for the field

Built with: Laravel, React, Flutter, WhatsApp API

Our approach

  1. 01

    Modeled the brokerage pipeline as stages, from new lead to contact, viewing, negotiation, and sale, so every deal has a visible place.

  2. 02

    Wired WhatsApp Business into the stages: moving a deal can book a viewing and send the reminder on its own.

  3. 03

    Added an AI summary of each client and a mobile app for brokers in the field, on a Laravel API, a React console, and Flutter.

Inside the product

The work, screen by screen.

predev CRM follow-up dashboard
The follow-up dashboard: pipeline value, conversion rate, leads by source, and broker rankings.

The outcome

predev CRM is close to launch: brokerages will run their whole sales pipeline in Arabic, with follow-ups on WhatsApp handled by the system.